At Strategies Group, one of our goals is to help customers get the most out of their Acumatica investment—not just in terms of functionality, but in how the system feels to the users who rely on it every day. A great example of this is custom branding inside Acumatica.
We recently sat down with Drew Reich, our Manager of Solution Engineering and Support, to talk about some simple ways construction companies and other businesses can personalize their Acumatica environments.
“Acumatica is incredibly flexible,” Drew explained. “You can do a lot to make it feel like your system, not just a system you’re renting from someone else.”
Brand the Login Experience
When users log into Acumatica, they’re greeted with default imagery and the Acumatica logo. But that doesn’t have to be the case.
“You can replace those stock images with your own—up to 14 different branded images,” said Drew. “Think team photos, job site pictures, or product shots. It’s a great opportunity to reinforce your culture and what your company is all about.”
This small change makes a big impact. Branded login pages help users feel more connected to the system and to the company behind it. For new hires especially, it builds immediate familiarity and credibility.
Customize the Icon and Browser Tab Logo
Another quick win is swapping out the Acumatica “A” logo that appears in your browser tab or at the top of the screen.
“We’ve done this for many of our clients, and we use it internally as well,” Drew shared. “Instead of seeing Acumatica’s logo, users see their own company’s icon. It makes it feel more like an in-house system, especially when you have multiple tabs open.”
These subtle touches build visual trust and reinforce that the ERP system is uniquely aligned with your brand.
Update the Color Theme
Beyond logos and images, companies can even modify the theme colors of their Acumatica environment. If your organization has standard brand colors, you can apply them to headers, buttons, and menus inside Acumatica.
“It’s just another way to create cohesion between your company and your system,” Drew added. “We want your team to log in and feel like this tool was built for them.”
Easy Implementation, Big Results
The best part? These changes are simple to implement. If you provide your company’s logos, images, and preferred colors, our team can create a quick customization project and have it live in no time.
And while these changes are visual, they can drive deeper business results.
“When users feel ownership over the system, they’re more likely to adopt it,” Drew noted. “It’s a small step toward full buy-in—and that’s what leads to long-term success with ERP.”
Want to Brand Your Acumatica Site?
We can help. Whether it’s logos, themes, or login imagery, Strategies Group can guide you through the branding process to make Acumatica truly your own.
Contact us today to get started.
